Geo targeted business surveys mean having a sample of specialized branch of target audience, reaching them with pre-defined questionnaire, allocating a mutually-decided time to carry out the survey and finally work on the data to pinpoint measures that can channelize a company’s productivity, retool its process, reduce complications, enhance overall system performance and best of all improve its customer satisfaction level.
Geo-targeted or location-specific business surveys have time and again proved to be extremely beneficial for businesses of almost all shapes and sizes; irrespective of verticals. If you are a business that need to deal with customers, which all the businesses do – there is no better type of survey than to design one that is audience specific and reach them exactly where they are in order to understand their unique needs, demands and thereby design products and/or services that are customer-friendly.
There are some reasons why geo-triggered business surveys are a standout option for optimum results:-
- It helps in the sampling of exactly accurate bunch of audience
- It helps covert impulse into buying behaviour
- It helps get real-time, pinpointed data about evolving audience base
- It is low cost and extremely easy and simple to manage
- It helps understand the challenges of setting up new products and services in a particular area
It helps in the sampling of exactly accurate bunch of audience
Geo-Triggered Business Surveys
means reaching out audiences based on the importance of where they locate. When a bunch of pinpointed statistics together with highly useful range of observatory feedback is gathered, and a survey is launched; a business is likely to receive the sample analysis from exactly most valuable bunch of audience; who matter in the design and development of products and services which can hopefully improve the revenue of the company.
It assists to convert impulse into buying behavior
Geo oriented survey helps in the identification of accurate audience base, and assists in the approach of impulse buying. When an audience voices opinion about a sustained change in the process of a service provider, he, and she does so knowing telling it in survey would make his opinion stand out and valued. And the benefits come in the form of changed product so in a way the survey can help convert impulse buying into behavior.
It helps get real-time, pinpointed data about evolving audience base
Business survey help get genuine data about an evolving audience base. Knowing what an audience base wants and then devising products and services based on the standalone needs make the entire process simpler. So, a while a survey helps gather pinpointed data, a business survey based on geography can help in the gathering of more structured, and useful solution.
It helps understand the challenges of setting up new products and services in a particular area
Geography-based survey helps learn the challenges of a particular place a business need to understand in order to tackle them when a product or service is launched in that particular area.
Other than these, a survey generally tends to be low cost and it helps in the process of launch, improve service, gather specialized feedback and development of a system. So, geo-triggered business surveys are a key to gain competitive advantage for any company in today’s highly volatile marketing eco system.