The tips and tricks to design a real survey:
Add similar questions in groups to make your survey look logical and focused. With page breaks, page titles and instructions, you assist the respondents in getting at the content and reason of your questions mightily.
Including the same question in a series of surveys or even within the same survey is a great way to form a basis and to ensure the attitudes of the respondents.
3.Keep it snappy.
Keep your questions and surveys as brief as possible to raise the interest of respondents and encourage them to carry out the survey.
4.Chew on the subject.
If you are already asking personal or sensitive questions at the beginning, you may be frightening the respondents. Save such questions – if they are really necessary – rather to the end.
Set in your survey questions, each always treats only one idea to make sure that respondents become aware of your question correctly. Unclear, out-of-the-way or multi-part questions can be puzzling and hard to answer.
6.Time and time again.
Explain everything that could be interpreted in a range of ways. You want to determine in a political survey whether a person is old-fashioned or not? Ensure the style of the clothes, the political attitude, the taste of the music; the preferences in terms of food or the way of life of the person (just to mention a few examples).
7.Keep it relevant.
Ensure that the respondents are paying attention to something by giving a display of the questions that are pertinent to them. A great way to ensure this is to use the branching logic to remove trifle issues.
8.Avoid yes / no questions
With yes/no questions, you cannot get a hold of the opinions of people who are still skeptical in certain opinions – or in simple words, with yes/no questions, you do not get the information you are looking for!
9.Avoid using a matrix.
When a matrix is presented to the respondents, they typically focus on the right filling of the grid instead of the exact answer to the question, which in turn have an effect on the quality of your collected data.
10.Use words, not numbers.
When giving responses, it is a sensible idea to use phrases for example “relatively unlikely” or “extremely likely” and not numbers such as “2” or “4” to indicate the degree of preference.