Why Are Dine-In Surveys So Vital?
Dine-in surveys are important for many reasons. The vital reason they’re really useful relates to the fact that they keep restaurants honest. If a diner or other establishment were simply serving or providing inferior service without anyone checking them for it, the terrible behavior would continue.
We want to break patterns quickly before they fester; that’s why it’s important to ensure these surveys are immediately broken through.
Also if you yourself own a restaurant, a good survey procedure is a good way to ensure your customers trust you’re doing whatever you can to improve upon yourself as a business.
They are vital not only so customers trust your business more and will provide more business in the future.
The number one key in the food business is getting continued customers.
Methods Of Issuing Surveys
There’s several ways you can issue surveys. The surveys can be provided digitally, in-person, or they can be issued orally.
Digital surveys can be as easy as using small tablet devices on the top of tables. These systems are commonly used by businesses like Applebees and Chilis. These retailers are pushing the boundaries for surveys as this is the first time such technology has been used for survey purposes.
In-person surveys are surveys that are physically submitted on a questionnaire card. The card is often provided on the receipt of finished meals, and the patrons have the option of submitting them after they are done eating.
Oftentimes, the patrons are offered a gift card or some form of coupon in order to incentivize them to submit a survey. If they submit the survey in a timely manner, they might be entitled to enhanced benefits.
The other type of survey is rarely used, but is still a common practice in smaller, less corporatized businesses. This survey is also known as the oral survey. The server, manager or hostess would often ask the guests if they enjoyed their experience. They be asked if they enjoyed their dining experience, and may be asked if they would ever eat at the establishment again.
This type of survey is not as common, but is still used in some instances in order to get a direct response from the customer. However, the customer is usually more inclined to tell the restaurant whatever they want to hear—it’s a bit awkward telling someone to their face that their service was subpar.
Overall, a good survey is vital to guaranteeing that a restaurant is effectively doing business the right way.