As a restaurant owner or manager, you should be worried about what your customers think of your restaurant, the service they got or even the quality of food they had in your restaurant. These are some of the insights you can get from the customers to help propel your business to success. Among the best ways to obtain such insight from the customers is by creating an online survey for restaurants. Using quality and powerful online survey tools, you can come up with a good survey targeting your customers. Some of the commonly used restaurant surveys, and which can give you valuable insight about your business include:
- Recent dining experience of the customers
- Dining preferences and habits
So, how do you go about creating a captivating online restaurant survey? Mentioned are some of the things you should observe while creating such a survey.
Choose the Appropriate Survey Method
The method you choose to use should be able to gather real information from the customers in real time. This is because real information in real time is the only way for you to ascertain the weaknesses and strengths of the business. Choosing the appropriate methods will also help you get responses that are driven by customer needs and desires.
Use Open- ended Questions More
One of the important sections of an online survey for restaurants is the narrative answers from the clients. As such, you should consider using more open-ended questions, as opposed to the closed questions. Allowing the customers the freedom to express themselves will ensure that you get responses that are both specific and actionable. Additionally, you may also use the rating scale type of questions in some parts of the survey. For instance, you may use a scale type question for the clients to rate the quality of services they got in the restaurant.
If you decide to use the scale type of scale, you may as well follow up, in the subsequent questions, to know why the customer gave such a rating. The best type of question to use in the follow up is again the open-ended type of questions.
Surveying your customers in various ways and regularly is vital in any business, including the restaurants. Online survey for restaurants is a good way of measuring the level of satisfaction or dissatisfaction among your customers. They are also an opportunity to communicate effectively with your customers and build a personal relationship with them, both of which are essential for the success of your business.